Electronic Marketing Essay Example | Topics and Well Written Essays - 3000 words

Electronic Marketing - Essay Example The evolution of the internet has redefined marketing, dividing the area into that which is done online and the other, the traditional. How the internet revolutionized marketing can be seen by looking at the history of the internet. As the internet was being developed, growing number of communities had become interested and with the number of scientists getting involved in the development of the internet, with the increase in attendance in their meetings, working groups were created. As the number of groups became interested with the internet with the growth of the commercial sector, broad user communities have become included plus an increase in commercial activity. The internet today is not limited to email and file sharing; it now supports audio and video streams (Baker, T. n.d; Leiner, et. Al Dec 2006). The internet started just for the simple purpose of providing faster and better long-distance communication and file transferring for the military. This objective necessitated the need to develop networked computers and continuous development of its structure resulting in further development of its functions and networking capacity. It is this functional and capacity development that furthered the development itself attracting more and more users, interested and involved groups. The result is a "chicken-and-egg" pattern between development and the number of users. This continuous increase in the number of users and the continuous development of the internet made internet into an ideal setting for faster and wider market reach. It is also the evolution of the internet and its resultant user population increase that paved the way to the birth of a virtual community which spawned new products, new market, new market places, new commercial systems and thus, e-commerce and online marketi ng (Baker, T. n.d; Leiner, et. Al Dec 2006). Online marketing is distinguished from the traditional form in terms of the setting where products are marketed (Internet 2006). It refers to the process of advertising products in the internet. Ways of online marketing are similar to that of the traditional form except that the former is done using electronic versions (Geld 2003), that is, the printed brochures and flyers become electronic brochures and flyers, which could then be easily distributed using emails, forums, file sharing and link sharing. The online version of word-of-mouth involves the promotion in community-based websites such as forums, chat rooms, peer-to-peer sharing, link promotion and blogging. As said earlier, the rise of the internet has also spawned new marketing strategies. If the traditional marketing methods have companies pay advertising companies to place ads in different places, online marketing has its own version. Advertisers are paid by the companies to market their products, bringing forward new online-specific marketing strategies like paid-to-click, paid-to-read emails, spamming, traffic exchanges, link exchanges, content-making, file-sharing and online classifieds. The method in which transactions are made have also changed with the existence of online facilitators such as Paypal, Ebay, Amazon, all of which connecting the buyer and the seller through structured systems (Internet, 2006). Depending on the product, distribution can be made online or offline. Electronic products such as ebooks, music and

Self-Learning and Development Essay Example | Topics and Well Written Essays - 1250 words

Self-Learning and Development - Essay Example To acquire these skills and abilities and succeed in the 21st century the youth should dedicated to learn new skills and improve their efficiency and performance. These skills and abilities cannot be learned form the classroom studies, they need to learn from the environment and circumstance where they live or work. There are wide range of answers to the question of what are the skills and abilities required for the students to succeed in the future. This mainly depend on the characteristics of the individual and the education what they are acquiring from the studies. The four major categories where the students should improve are the communication skills, abilities to apply new technologies, critical thinking and multicultural awareness. The students learn the formal education from the classroom and informal learning from the world where thy live and work. (Walsh & Paul, 1986) The current scenario in the professional world is more competitive. Those who have the skills and ability will be move ahead and survive in the industry. The people need to learn themselves from the work environment and improve their skills and ability. The people should take responsibility to learn and develop themselves. The self-learning and development will enhance the individual performance as well as the organization performance. The Human resource department in the organization make arrangement for the self learning infrastructure to the employees, so that they can improve them selves and indirectly it will help to improve the performance of the organization. The people are learning one or another in their entire life in every situation or circumstance, which they faced in the everyday life. The continuous learners are always founds and successful persons. The continuous learners are considered more responsible and they can remain employable and marketable by themselves. The 21st century is the period of more challenges, global competition and advanced technology. So those who have resource of skills and ability will move ahead. More than educational qualification the employer will look into the skills and qualities of a person before taking him for the employment. The organization will look into the cost efficiency and effectiveness. (Arnold, 1997) The students need to develop the communication skills through which they can exchange the thoughts and ideas by speech or writing. Multicultural awareness will help them to understand and work with diversity. They should have the management skill to guide or organize the people and implement the ideas and policies. The ability to work in-group and adapt to the situation are the major qualities, which a students should develop in his college days. The work ethics, self-discipline and responsibility are the major factor through which a person will be judged and appraised in the organization. The discriminative thinking and analytical reasoning will enchance the performance of the person. (Hoare, 2006) These skills and abilities you cannot find the curriculum, but to be successful in the future the students should develop themselves by self-learning. Those who self-learners and improve their efficiency will move ahead in not only in his professional career but also in his life. So the self-learning is an art, every body should develop this by their own to succeed in life. In this century, the competition are higher in every

Effective Meeting Management in a Team Environment Essay

Effective Meeting Management in a Team Environment - Essay Example In the formal presentation to the team, as the manager, one would present the projected sales volume with corresponding pro-forma expenses that would generate a particular net income for the month. From the solicited feedback and figures of actual sales, the presentation would therefore cover projected versus actual financial status of the new product’s performance for the first three months. Audience Analysis Milestone 2. Audience Analysis The team members are assigned different target markets to represent nearly regions within the vicinity of the organization. They are therefore, geographically dispersed domestically. However, since some areas are specifically identified to be predominantly occupied by distinct racial and ethnic background, the approach of the team member should cater to cultural norms and preferences that would entice the target clients to purchase the new product. The team member identified to focus on customers with diverse cultural orientations must know other languages (particularly spoken by the potential customers) and other preferences that could influence the purchase decision. As such, team members require competencies and qualifications on cultural awareness and diversity consciousness to be more effective in determining customer demand and in evaluating the target markets, as required. Presentation Milestone 3. Informative Presentation (See Attached PowerPoint Presentation) Meeting Agenda Milestone 4. Create a meeting agenda The meeting agenda appears below: FOR : Team Members for the Newly Launched Product FROM : , Product Manager RE : Agenda for Performance Evaluation of Newly Launched Product DATE : July 15, 2012 The following is the agenda for the Performance Evaluation of Newly Launched Product meeting to be held on July 20, 2012 at 3:00 pm. Venue is in the Conference Room. 1. Meeting Presided by Product Manager and disclose purpose of the meeting 2. Presentation of Pro-Forma Financial Statements (projected sales and i ncome for the first three-months (April to June 2012) identified per respective area) 3. Team Members to Report on Actual Performance of Newly Launched Product a. Gregory Smith, Sales Representative to report on Aberdeen (District 13) b. Susan Rodgers, Sales Representative to report on Berkeley (District 9) c. Timothy Brown, Sales Representative to report on Cape May (District 1) d. Nicole Maine to report on Denville (District 25) e. Catherine Frost to report on Lakewood (District 30) 4. Report on Problems and Challenges identified New product did not conform to customers’ expectations Adverse reaction and response from competitors Lack of customer awareness on the new product Lack of supply on target areas 5. Suggestions to Address Weaknesses and Problems Intensify advertisements and promotional campaign Conduct customer satisfaction survey Improve logistics Improve product features Change strategies in the marketing mix 6. Planning of New Strategies Time frame for planning: Week after meeting Implementation: 2nd Week after meeting Monitoring of New Strategies: 4th to 6th months (July to Sept. 2012) Next Performance Evalu

Netware Salvage Utility :: essays research papers

NetWare SALVAGE Utility One of NetWares most useful utilities is the Salvage utility, which is kind of a trade secret. One day a user will delete a couple of files or a complete directory accidentally, of course, and it will be the job of the LAN administrator to save the day because the files were the company's financial statements and they are due in a meeting yesterday. The NetWare 3.12 and 4.X SALVAGE utility is the extremely useful and sophisticated tool to recover these files. NetWare retains deleted files in the volume were the files originally resided. There they continue to pile up until the deleted files completely saturate this volume. When the volume becomes full with these images of the deleted files, the system begins purging, starting with the files that have been deleted for the longest period of time. The only exception to this, is files or directories that have been tagged with the purge attribute. As you can imagine these hidden deleted files can quickly eat up the space on a hard drive and the administrator will need to keep an eye on these so that the system is not unduly slowed down by the system purging to make room for saved and working files. These deleted files can also be purged manually with the SALVAGE utility, which is a great way to make sure that a file you don't want others to see is completely removed from the system!!! For a user or administrator to retrieve a file using SALVAGE, the create right (right to edit and read a directory area or file) must be assigned to the directory in which the file resides. If the directory still exists, the files are put back into the directory from which they were deleted. If the file being salvaged has the same name as a file that already exists, then a prompt will be presented to rename the file being salvaged. Since NetWare keeps track of the files by date and time several versions of the file may accumulate. When a directory is deleted, the method for recovery is a bit different. NetWare does not keep track of the directories, only the files. These files are stored in a hidden directory called DELETED.SAV. This directory exist in every volume on a network. The supervisor must go to this directory where the desired files can be copied to other directories to be completely recovered. Now that you have a simple explanation of the way the system works, lets look at the actual graphic user interface (GUI) that comes up when you type SALVAGE at

The Stinson Shipping Company

I think the Systems Theory Model is the most applicable in determining and explaining how everything went wrong at the Stinson Shipping Company. To begin with, the environment was extremely hectic. Tom Murphy was under considerable pressure to deliver the goods on time amidst the increase in business over the past three months. I think that it is quite possible that his supervisors had a â€Å"Git-R-Done† philosophy and Tom felt he had to adopt the same mentality to be a success in the position. There may have been some training issues as well because Tom should have known that the mixing of caustic lye and Hydraulic fluid would be dangerous; instead he was more concerned about weather the fork lift could lift the load. Both problems needed to be considered because it was really the combination of the two that caused the disaster. The Hydraulic fluid leaking caused the fork lift to fail which in turn caused the pallets to fall resulting in the caustic lye mixing with the Hydraulic fluid. There was really a failure to communicate on all ends. The equipment Manager, Mike Morello, jury rigged the fork lift and was no where to be seen. I would think at the least they all would have been observers making sure to spot for anything that could go wrong. When Bill Jefferson, noted drops of hydraulic fluid on the dock floor, he should have stopped and walked over to Tom instead of just waiving at him. The interaction of people machine and environment was dire but their was a breakdown. Even though information was collected, I don’t think the risks were really weighed out. I think the risk they were most worried about was should they risk holding up the shipment? Ultimately, he decision that Tom made was wrong, but still the accident could have been avoided had Mike stood his ground, The two of them supervised the loading, had Bill done a better job of communicating. Now Bill is covered with the chemical and being rushed to the hospital. This visit should have and could have been avoided. An investigation into the accident would help HR professionals to communicate the breakdown to management and enable them to set and enforce policy to prevent this from happening again in the future. Advanced training in Chemical reactions for all dock loaders and supervisors is important as well. When a company has the motto â€Å"Safety First† than safety trumps any other pressure or work related task. If this is mode of operand’e than the employees feel secure in making the right decision without the fear of retaliation from management.

Humanitarian Assistance For Humanitarian Aid - 1697 Words

These are just some ways that can enhance the conflict simply because the resources is there at no cost to the refugees. One key note to consider when trying to find a solution to this is that human beings rely on interactions and relationship to other people to help them make sense of the world. All of these mechanisms are a consequence of social factors. Therefore, it’s important to look for other responses that allow humanitarian aid to assist the people that need it and protect against escalating the conflict by having their resources support the militant. When militants take advantage of the humanitarian aid supplies, the intentions of the humanitarian aid is being used for something completely different from the values and principles of humanitarian work. Humanitarian aid workers intend to help feed the refugee, not feed the militants that have led to the outset of the crisis (Barber 1997). However, they can’t just categorize and fit everyone into dichotomies with out crossing the neutrality and impartiality guidelines of the agencies. In all honesty, personally, it seems that everyone has biased and have their own expectations of the profession they choose to take and as much as they follow the mission of the profession, they still have their own individual faith and beliefs. Because aid is something that is free to refugees, workers may be frustrated in that they aren’t serving the populations that are innocent victims of the crisis. It’s extremely hard to determineShow MoreRelatedHumanitarian Assistance For Humanitarian Aid Essay1264 Words   |  6 PagesHumanitarian Operations Donny S. Vaiau 16 November 2016 Abstract Humanitarian aid is the â€Å"material and logistic assistance to people in need. It is usually short-term help until the long-term help by government and other institutions replaces it. 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It is then of utmost importance that all the actors in the humanitarian community knows their roles and get their acts together harmoniously. Figure 1 shows the link between these different actors and how they work together (GHA Report, 2011). Who are then these actors within the humanitarian community? Actors in the Humanitarian Community Government A government’s role within the humanitarian community can beRead MoreEssay The Effects of War and Peace on Foreign Aid986 Words   |  4 PagesThe Effects of War and Peace on Foreign Aid SOC 300 Submitted to: Prof. Bernard Curry Feb. 11, 2014 Submitted by: Roberto Tan III SU200096169 There so much said and written about foreign aid that it has become difficult to justify its effectiveness. But if we look at the overall picture in the eye of citizens of a developing country, an honest assessment might conclude that progress has been made. 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He draws from first personal experience in places like Bosnia, Rwanda and Kosovo to tell how some of the challenges humanitarian organizations face; including their struggle to be neutral and apolitical. He also points out big powers, that is, donors have

Case Analysis The Jodi Arias Story And Her Whereabouts...

I. Introduction The Jodi Arias became a common name across media when she allegedly murdered her ex-boyfriend Travis Alexander in Mesa, Arizona. Jodi Arias lived in California and became interested in practicing photography, this is important because later evidence that would be essential when photos of the murder were discovered. Arias and Alexander had been dating for nearly two years before going their separate ways just weeks before Alexander’s murder. Over the course of the interrogation and investigation Arias’ story and her whereabouts changed three times. Sykes and Matza’s drift/neutralization techniques will be used to analyze her final alibi presented to authorities. Her motives or why she murdered her ex-boyfriend can be analyzed through Agnew’s general strain theory, evaluating the removal of positive stimuli and the introduction to negative stimuli. II. Background Details about the case Arias and Alexander met at a conference in Las Vegas in 2006. After meeting they entered into a relationship and Arias’ obsessive tendencies started to show. Alexander was a Mormon and in order to become his ideal wife Arias converted and became a member of the Mormon Church. Later Arias moved to Arizona to be closer to him. As Arias’ jealousy and obsessiveness over Alexander began to grow, their relationship of nearly two years fell apart. Arias proved how obsessive and jealous she was when she went as far as to check his email and spying through the doggie door of