Electronic Marketing Essay Example | Topics and Well Written Essays - 3000 words

Electronic Marketing - Essay Example The evolution of the internet has redefined marketing, dividing the area into that which is done online and the other, the traditional. How the internet revolutionized marketing can be seen by looking at the history of the internet. As the internet was being developed, growing number of communities had become interested and with the number of scientists getting involved in the development of the internet, with the increase in attendance in their meetings, working groups were created. As the number of groups became interested with the internet with the growth of the commercial sector, broad user communities have become included plus an increase in commercial activity. The internet today is not limited to email and file sharing; it now supports audio and video streams (Baker, T. n.d; Leiner, et. Al Dec 2006). The internet started just for the simple purpose of providing faster and better long-distance communication and file transferring for the military. This objective necessitated the need to develop networked computers and continuous development of its structure resulting in further development of its functions and networking capacity. It is this functional and capacity development that furthered the development itself attracting more and more users, interested and involved groups. The result is a "chicken-and-egg" pattern between development and the number of users. This continuous increase in the number of users and the continuous development of the internet made internet into an ideal setting for faster and wider market reach. It is also the evolution of the internet and its resultant user population increase that paved the way to the birth of a virtual community which spawned new products, new market, new market places, new commercial systems and thus, e-commerce and online marketi ng (Baker, T. n.d; Leiner, et. Al Dec 2006). Online marketing is distinguished from the traditional form in terms of the setting where products are marketed (Internet 2006). It refers to the process of advertising products in the internet. Ways of online marketing are similar to that of the traditional form except that the former is done using electronic versions (Geld 2003), that is, the printed brochures and flyers become electronic brochures and flyers, which could then be easily distributed using emails, forums, file sharing and link sharing. The online version of word-of-mouth involves the promotion in community-based websites such as forums, chat rooms, peer-to-peer sharing, link promotion and blogging. As said earlier, the rise of the internet has also spawned new marketing strategies. If the traditional marketing methods have companies pay advertising companies to place ads in different places, online marketing has its own version. Advertisers are paid by the companies to market their products, bringing forward new online-specific marketing strategies like paid-to-click, paid-to-read emails, spamming, traffic exchanges, link exchanges, content-making, file-sharing and online classifieds. The method in which transactions are made have also changed with the existence of online facilitators such as Paypal, Ebay, Amazon, all of which connecting the buyer and the seller through structured systems (Internet, 2006). Depending on the product, distribution can be made online or offline. Electronic products such as ebooks, music and

Self-Learning and Development Essay Example | Topics and Well Written Essays - 1250 words

Self-Learning and Development - Essay Example To acquire these skills and abilities and succeed in the 21st century the youth should dedicated to learn new skills and improve their efficiency and performance. These skills and abilities cannot be learned form the classroom studies, they need to learn from the environment and circumstance where they live or work. There are wide range of answers to the question of what are the skills and abilities required for the students to succeed in the future. This mainly depend on the characteristics of the individual and the education what they are acquiring from the studies. The four major categories where the students should improve are the communication skills, abilities to apply new technologies, critical thinking and multicultural awareness. The students learn the formal education from the classroom and informal learning from the world where thy live and work. (Walsh & Paul, 1986) The current scenario in the professional world is more competitive. Those who have the skills and ability will be move ahead and survive in the industry. The people need to learn themselves from the work environment and improve their skills and ability. The people should take responsibility to learn and develop themselves. The self-learning and development will enhance the individual performance as well as the organization performance. The Human resource department in the organization make arrangement for the self learning infrastructure to the employees, so that they can improve them selves and indirectly it will help to improve the performance of the organization. The people are learning one or another in their entire life in every situation or circumstance, which they faced in the everyday life. The continuous learners are always founds and successful persons. The continuous learners are considered more responsible and they can remain employable and marketable by themselves. The 21st century is the period of more challenges, global competition and advanced technology. So those who have resource of skills and ability will move ahead. More than educational qualification the employer will look into the skills and qualities of a person before taking him for the employment. The organization will look into the cost efficiency and effectiveness. (Arnold, 1997) The students need to develop the communication skills through which they can exchange the thoughts and ideas by speech or writing. Multicultural awareness will help them to understand and work with diversity. They should have the management skill to guide or organize the people and implement the ideas and policies. The ability to work in-group and adapt to the situation are the major qualities, which a students should develop in his college days. The work ethics, self-discipline and responsibility are the major factor through which a person will be judged and appraised in the organization. The discriminative thinking and analytical reasoning will enchance the performance of the person. (Hoare, 2006) These skills and abilities you cannot find the curriculum, but to be successful in the future the students should develop themselves by self-learning. Those who self-learners and improve their efficiency will move ahead in not only in his professional career but also in his life. So the self-learning is an art, every body should develop this by their own to succeed in life. In this century, the competition are higher in every